2022-04-20 | NYSE: HBB | Press release

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Product launch supports company’s expansion into home health and wellness market

GLEN ALLEN, Virginia., April 20, 2022 /PRNewswire/ — Hamilton Beach Brands, Inc., a wholly owned subsidiary of Hamilton Beach Brands Holding Company (NYSE: HBB), has launched the first products in a new line of premium air purifiers under the Clorox® brand name under an exclusive multi-year trademark license agreement with The Clorox Company. This product launch is one of many steps Hamilton Beach Brands is taking in 2022 to expand its presence in the fast-growing, multi-billion dollar home health and wellness market.

Hamilton Beach Brands has launched a new line of premium air purifiers under the Clorox® brand.

“Hamilton Beach Brands is excited to launch its new line of premium air purifiers under the Clorox brand, and we look forward to launching additional models in the months ahead,” said Scott Tiley, Senior Vice President, Consumer Sales and Marketing. “We are confident that our experience as a market leader in air purifiers, combined with the trusted and well-known Clorox brand, will be a winning combination in providing consumers with premium product offerings.”

Hamilton Beach Brands entered the home environment market in 2000 when it launched its TrueAir® line of air purifiers and odor eliminators. The addition of Clorox® to the brand’s line of premium air purifiers supports two of the company’s strategic initiatives to drive profitable growth from innovative solutions that improve everyday life. These include expanding its presence in the home health and wellness market and leveraging alliances with other companies that build on the complementary strengths of both companies.

According to NPD, which tracks the sale of small household appliances, the U.S. market for air purifiers and filters in 2021 was around $1.1 billion. The category more than doubled in size in 2020 compared to 2019 during the first year of the COVID-19 pandemic. Consumer needs to improve indoor air quality, driven by stronger and longer allergy seasons, the impact of weather events including wildfires, and increased interest in health and general well-being are expected to drive the continued growth of air purifiers.

New air purifier models available now include a Clorox® True HEPA Large Room Air Purifier and Clorox® True HEPA Tabletop Air Purifier and Replacement Filters. These new products are available at top retailers including Amazon, Walmart.com and Target.com. Hamilton Beach Brands continues to grow the portfolio and plans additional launches in the coming months, including a Clorox® Medium Room True HEPA Air Purifier and three new connected technology models under Clorox® brand that utilizes Alexa® Integration Services. apps and voice: Alexa Large Room True HEPA Air Purifier, Alexa Medium Room True HEPA Air Purifier and Alexa Tabletop True HEPA Air Purifier.

New Clorox premium air purifiers with True HEPA filters help improve overall indoor air quality, help allergy and asthma sufferers breathe easier, help improve sleep quality, and create a cooler home. All new models offer 360 degree filtration as air is drawn in from all directions through a heavy duty cylindrical filter. The True HEPA filter captures allergens such as pollen, dust, dust mites, mold spores, smoke, pet hair, pet dander, etc., and is 99.97% effective at capture particles as small as 0.1 micron. It also captures up to 99.9% of airborne viruses and bacteria, reducing overall concentration.

Hamilton Beach Brands has implemented a new strategic initiative in 2021 to expand its participation in the home health and wellness market. The Company has taken many steps to introduce new products in the categories of air purification, water filtration and home medicine. These include the exclusive multi-year brand license agreement with The Clorox Company, signed in 2021, to develop, supply, market and distribute a range of premium air purifiers under the Clorox® brand in the United States. -United, Canadaand Mexico, through online and physical channels. Additionally, in 2021, Hamilton Beach Brands entered the water filtration category with its new Hamilton Beach® AquaFusion™ Electric Countertop System. The company plans to further increase its stake in the water filtration category through an exclusive multi-year brand licensing agreement with Brita LP, signed in early 2022, to launch a new line of water appliances from counter later this year. Also in 2021, Hamilton Beach Brands entered the home medicine market through an agreement with HealthBeacon plc. as the exclusive distributor and distributor in the United States and Canada of a new smart home injectable medication management tool called Smart Sharps Bin™ from Hamilton Beach Health® powered by HealthBeacon®. In early 2022, the new system became available to consumers. The company’s new entries in the air purification, water filtration and home medicine categories are expected to begin generating revenue as they launch and gain momentum .

About Hamilton Beach Brands Holding Company

Hamilton Beach Brands Holding Company operates through its wholly owned subsidiary Hamilton Beach Brands, Inc., a leading designer, marketer and distributor of a wide range of brand name small appliances and specialty household items , as well as commercial products for restaurants, food chains, bars and hotels. Consumer brands owned by the Company include Hamilton Beach®, Proctor Silex®, Hamilton Beach Professional®, Weston®, TrueAir®, Brightline®. and Hamilton Beach Health®. Trademarks owned by the Company include Hamilton Beach Commercial® and Proctor Silex Commercial®.

Hamilton Beach Brands licenses the brands of Wolf Gourmet® countertop appliances, CHI® premium garment care products, Clorox® air purifiers and Brita™ countertop water appliances. Hamilton Beach Brands markets and distributes the Bartesian® premium cocktail delivery system through an exclusive, multi-year agreement. Hamilton Beach Brands entered the home medical market through a multi-year agreement with HealthBeacon plc and is the exclusive marketer and distributor of an intelligent injection care management system in the United States and Canada under the new brand name Hamilton Beach Health®.

For more information about Hamilton Beach Brands Holding Company, visit hamiltonbeachbrands.com. For more information about the company’s products, visit hamiltonbeach.com, proctorsilex.com, hamiltonbeachcommercial.com, westonbrands.com, brightlineproducts.com, wolfgourmet.com, chisteam.com, bartesian.com and smartsharpsbin.com. To learn more about Clorox® Air Purifiers, please visit cloroxhomeappliances.com, @cloroxhomeappliances on Instagram and Clorox Home Appliances on Facebook.

Hamilton Beach Brands Holding Company logo (PRNewsfoto/Hamilton Beach Brands Holding C)

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SOURCE Hamilton Beach Brands Holding Company

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